MINUS-EMBED will invite creative individuals to become an embedded participant on a weekend trip with Richie Hawtin to catalog, document and then respond to the event in an artistic format. This creative response will then be exhibited on the Minus website and possible other platforms. MINUS-EMBED is open to all creative disciplines; video, sound, web design, photographers, fine artists, fashion designers, etc. For EMBED04 Christian Carlsson was invited and here is what he had to say about the experience: "I flew to Turin and back in less than 24h, so it was an intense gig! I was greeted by Ali Demirel and met the rest of the friendly minus crew for dinner before the real party began. I ran around like mad during Richie Hawtins 3hr gig to get the shots I wanted. People often act differently while being filmed but in this scenario nobody suspected being on film as I shot on a Canon 7D which looks like a stills camera. This tied well into my concept of re-creating a subjective and authentic experience of a m-nus night into a short film. Thanks, it was wicked."