Lana Del Rey is racing to number one on the UK charts with her debut album 'Born To Die'.
It's one of the most unlikely chart face offs you can imagine. In one corner, Lana Del Rey: a perfectly sculpted pop princess whose expert control of web based hype turned her into one of 2011's most high profile newcomers.
In the other corner: Leonard Cohen. The legendary Canadian songwriter returned with his new album 'Old Ideas' this week, proving that the seven years since his previous album 'Dear Heather' have been well spent.
Widely hailed by fans and critics as yet another milestone in a rightly celebrated career, Leonard Cohen is set to make a big impression on this week's charts. 'Old Ideas' currently sits at number two, with the Official Chart Company placing Lana Del Rey in pole position.
'Born To Die' looks set to grab the number one slot, with pre-order sales pushing Lana Del Rey into the lead. If Leonard Cohen were to over-take the singer, 'Old Ideas' would become his first UK number one.
Meanwhile, Lana Del Rey's first label boss has moved to dismiss suggestions that the singer is being bankrolled by her millionaire father. Five Points Records head David Nichtern first hooked up with the singer in 2007, and worked on her debut album - which was removed from iTunes soon after its release.
"Her father never had anything to do financially with supporting her creativity," the label head told MTV. "I don't know if he was lending her money to live off, but at least when she was with us, not a penny. I don't know if he's rich or not; I met him and he seemed like a pretty ordinary guy."
"But that whole thing that she was backed by her millionaire dad is a bunch of crap, basically. Certain facts about the record she did with us are completely misshapen."
The mid week positions on the UK album chart:
1. Lana Del Rey - Born To Die
2. Leonard Cohen - Old Ideas
3. Ed Sheeran - +
4. Coldplay - Mylo Xyloto
5. Adele - 21
6. Jessie J - Who You Are
7. Rizzle Kicks - Stereo Typical
8. Bruno Mars - Doo Wops & Hooligans
9. Noel Gallagher's High Flying Birds - Noel Gallagher's High Flying Birds
10. Christina Perri - Lovestrong